This case study describes how a large corporation with several business unites developed and implemented a consistent group-wide process for strategic analysis and strategic planning for the first time.
Should you rely on internal or external strategy experts? Part 3: How to combine them for best results
Strategic planning and the related tasks can be challenging activities for any organization – small or large. Some are large enough to have a team of internal strategy experts. Others rely on external consultants. This part of my article series discusses how to make the best choice between internal and external strategy experts and how […]
Should you rely on internal or external strategy experts? Part 2: The pros and cons of external strategy consultants
Strategic planning and the related tasks can be challenging activities for any organization – small or large. Some are large enough to have a team of internal strategy experts. Others rely on external consultants. This part of my article series discusses the advantages and downsides of external strategy consultants.
Should you rely on internal or external strategy experts? Part 1: The important role of in-house strategy experts
Strategic planning and the related tasks can be challenging activities for any organization – small or large. Some are large enough to have a team of internal strategy experts. Others rely on external consultants. Other options are to delegate strategy-related tasks to a member of the management team or to skip it at all (which […]
Can Finance Really Become a Strategic Partner to the Business? Corporate Portfolio Management may be the Answer
Much has been written about how finance organizations can become strategic partners with the businesses they support. While purported experts point to a variety of frameworks, scorecards and key performance indicators, etc. as the keys to bridging the gap between finance and business, these trite ‘solutions’ have done little to make finance the strategic business […]
Porters Five Forces – content, application, and critique
The model of the Five Competitive Forces was developed by Michael E. Porter in his book „Competitive Advantage: Creating and Sustaining Superior Performance“ in 1980. Since than it has become an important tool for analyzing an organizations industry structure in strategic processes. The Porters Five Forces model is actually one of the best-known tools for […]
Beyond Porter – A Critique of the Critique of Porter
The writings of the American management-guru and Harvard-Professor Michael E-Porter are considered to be among the most influential of their subject – and among the most critiqued ones.
Dark Energy in the Digital Age
The advertising media landscape is aglitter with new possibilities. Websites are universal. Social media is everywhere. Mobile is pervasive. Massive shifts of media dollars away from traditional media (television, radio, print) to the new digital media are evident everywhere. Advertising budgets are often reduced as brands transition to greater use of digital media. Along with […]
What is left of Advertising?
What Is Happening To Advertising? Ever since we entered the advertising world we have witnessed multiple waves of change and challenges, but somehow, this industry has managed to preserve its economic and social purpose.
The many faces of the strategist
The job description of a professional strategic planning manager or a strategist is manifold. Similarly, expectations on the strategist are diverse. It seems as if almost anybody has his own unique idea of the traits, tasks, and responsibilities of a strategist. Not surprisingly, these many facets are fairly contradictory. Hence, a strategist is torn between […]
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