Since the arrival of the modern-day Internet, a number of new and exciting business models have emerged. Made possible by increasingly fast broadband connections, powerful computers and smartphones, these sectors have grown quickly in just 20 years or so. Now, they’re some of the largest and most lucrative models in the world.
The massive growth in video consumption is already taking advertising companies by storm. In 2015, about 96 percent of households in Germany had internet access Europa reports. And as video consumption now accounts for as much as 50 percent of all mobile traffic, it’s safe to say that a lot of users are spending their […]
It’s hard enough to put up a startup. There are no guarantees of success. Tech.co says about 50 percent of all new businesses fail within the first five years. And half of those that do probably won’t make it in the next 5 years. That’s a massive amount of failure. And one you’ll need to […]
Taking on a large corporation in an industry can seem like an insurmountable task for a small business. The fact is that many small companies cannot compete because they cannot lower prices enough to beat the large competitor. While some of these companies cannot compete with corporations, there are plenty that are able to take […]
Diversity is a hot-button issue and one of the most important philosophical discussions occurring in America and in the global business world today. From politicians to educators to bloggers, it seems that everyone has an opinion on what diversity means, how important it is, and how to encourage it in the workplace. All these voices […]
Much has been written about how finance organizations can become strategic partners with the businesses they support. While purported experts point to a variety of frameworks, scorecards and key performance indicators, etc. as the keys to bridging the gap between finance and business, these trite ‘solutions’ have done little to make finance the strategic business […]
The advertising media landscape is aglitter with new possibilities. Websites are universal. Social media is everywhere. Mobile is pervasive. Massive shifts of media dollars away from traditional media (television, radio, print) to the new digital media are evident everywhere. Advertising budgets are often reduced as brands transition to greater use of digital media. Along with […]
What Is Happening To Advertising? Ever since we entered the advertising world we have witnessed multiple waves of change and challenges, but somehow, this industry has managed to preserve its economic and social purpose.
Without strategy, every company, organization or institution is rudderless. But what is strategy? A clear story with a distinct vision about where the organization needs to go and how to get there? According to Dr. Marco de Haas, CEO of S-Ray Diagnostics, this is not enough. A strategy is only a strategy when it is […]
This is a guest article from David Chaudron, PhD The Wall St. Journal has many times reported on the struggling efforts of companies trying to effectively change their organization. With such national focus on the needs of organizations to respond to today’s volatile climate, why all the failure? Based on our experience, there are several […]