The advertising media landscape is aglitter with new possibilities. Websites are universal. Social media is everywhere. Mobile is pervasive. Massive shifts of media dollars away from traditional media (television, radio, print) to the new digital media are evident everywhere. Advertising budgets are often reduced as brands transition to greater use of digital media. Along with […]
What Is Happening To Advertising? Ever since we entered the advertising world we have witnessed multiple waves of change and challenges, but somehow, this industry has managed to preserve its economic and social purpose.