Choosing the right conference hotel venue is an important factor to the success of global business events
The pricing decision is an important element of the marketing mix for every product and service. It not only determines the profit margin of the particular product. More importantly, it positions the product in the mind of the customer:
EU legislation is, often, neither the most exciting nor relevant topic to our business lives. Much of it dictates the specifics of trade, controls safe manufacturing and various other, broad topics. However, from time to time there are significant regulations that matter not only to a specific subset of businesses but to almost every business currently […]
In order to market any enterprise successfully, you sometimes need to think outside the box. Using the same stale old tactics over and over soon stops delivering any tangible gain. This becomes a problem even more with the rise of the concept of “Best Practices”. Pushed by eager consultants, businesses around the world started to […]
Bootstrapping is a technique used by individuals in business to overcome obstacles, achieve goals and make improvements through organic, self-sustainable means with no assistance from outside. It basically means to found or start a business using personal assets (such as savings, sweat equity, low operating costs, and fast cash sales turnaround) in the absence of […]
This case study describes how a large corporation with several business unites developed and implemented a consistent group-wide process for strategic analysis and strategic planning for the first time.
Strategic planning and the related tasks can be challenging activities for any organization – small or large. Some are large enough to have a team of internal strategy experts. Others rely on external consultants. This part of my article series discusses how to make the best choice between internal and external strategy experts and how […]
An dieser Stelle veröffentliche ich die Einkommensberichte unserer englischsprachigen Webprojekte Themanager.org und Eddielogic.com. Alle Daten beziehen sich auf beide Webseiten in Summe, da sie für uns ein gemeinsames Projekt darstellen. Nachtrag November 2015 Der Bericht für November ist aus Zeitgründen leider entfallen. Eine Entwicklung möchte ich hier jedoch nachträglich erwähnen. Auf Themanager.org war ein deutlicher […]
Minimalism and simplicity are hot topics nowadays. This book takes these concepts into the business world:
Strategic planning and the related tasks can be challenging activities for any organization – small or large. Some are large enough to have a team of internal strategy experts. Others rely on external consultants. This part of my article series discusses the advantages and downsides of external strategy consultants.