The pricing decision is an important element of the marketing mix for every product and service. It not only determines the profit margin of the particular product. More importantly, it positions the product in the mind of the customer:
Since the arrival of the modern-day Internet, a number of new and exciting business models have emerged. Made possible by increasingly fast broadband connections, powerful computers and smartphones, these sectors have grown quickly in just 20 years or so. Now, they’re some of the largest and most lucrative models in the world.
EU legislation is, often, neither the most exciting nor relevant topic to our business lives. Much of it dictates the specifics of trade, controls safe manufacturing and various other, broad topics. However, from time to time there are significant regulations that matter not only to a specific subset of businesses but to almost every business currently […]
In order to market any enterprise successfully, you sometimes need to think outside the box. Using the same stale old tactics over and over soon stops delivering any tangible gain. This becomes a problem even more with the rise of the concept of “Best Practices”. Pushed by eager consultants, businesses around the world started to […]
The massive growth in video consumption is already taking advertising companies by storm. In 2015, about 96 percent of households in Germany had internet access Europa reports. And as video consumption now accounts for as much as 50 percent of all mobile traffic, it’s safe to say that a lot of users are spending their […]
It’s hard enough to put up a startup. There are no guarantees of success. Tech.co says about 50 percent of all new businesses fail within the first five years. And half of those that do probably won’t make it in the next 5 years. That’s a massive amount of failure. And one you’ll need to […]
Bootstrapping is a technique used by individuals in business to overcome obstacles, achieve goals and make improvements through organic, self-sustainable means with no assistance from outside. It basically means to found or start a business using personal assets (such as savings, sweat equity, low operating costs, and fast cash sales turnaround) in the absence of […]
Taking on a large corporation in an industry can seem like an insurmountable task for a small business. The fact is that many small companies cannot compete because they cannot lower prices enough to beat the large competitor. While some of these companies cannot compete with corporations, there are plenty that are able to take […]
Diversity is a hot-button issue and one of the most important philosophical discussions occurring in America and in the global business world today. From politicians to educators to bloggers, it seems that everyone has an opinion on what diversity means, how important it is, and how to encourage it in the workplace. All these voices […]
This case study describes how a large corporation with several business unites developed and implemented a consistent group-wide process for strategic analysis and strategic planning for the first time.