What Is Happening To Advertising? Ever since we entered the advertising world we have witnessed multiple waves of change and challenges, but somehow, this industry has managed to preserve its economic and social purpose.
This is a guest article from David Chaudron, PhD The Wall St. Journal has many times reported on the struggling efforts of companies trying to effectively change their organization. With such national focus on the needs of organizations to respond to today’s volatile climate, why all the failure? Based on our experience, there are several […]
At the first glance, it is common sense: at first, a strategy is developed. Then, change is necessary in order to implement that strategy. The logic of this order is striking, isn’t it? Unfortunately, life is not as simple as we would prefer. It would be shortsighted to see change only as a means of […]
The last decades have brought a dramatic change in the external environment for almost every business. What has been a fairly stable and predictable landscape for a very long time has become a mix of dynamic, ever-changing and unpredictable forces. It is almost common sense now that the traditional approach to strategy, which builds on […]
In this paper I will discuss one specific reason for failure of effective internal communication of change. My hypothesis is that change is communicated by the wrong people. It is not that these people are unwilling or not experienced enough. But that they are too deeply into the issue. Hence, they simply don’t know how […]
Every consultant has at least one project horror story, though some of us have seen more than others. You may call it the project from hell, the death march, or the one that ended up in the ditch. If you haven’t experienced a project that’s gone sideways, consider yourself in the lucky minority. When a […]
A colleague asked me to review a client proposal and, at first glance, it looked like a winner. The proposal was short, and it laid out the client’s problem in clear, crisp language. Plus, the team was a great match for the project. I thought, how refreshing — a jargon-free, informative proposal. Then I read […]
In the light of the many problems and risks associated with change projects, the change agent has a very important function. The change agent’s or change leader’s capabilities have a major impact on success or failure of the project, and on the extent of potential unwanted side-effects. The following article describes required capabilities of good […]