Every consultant has at least one project horror story, though some of us have seen more than others. You may call it the project from hell, the death march, or the one that ended up in the ditch. If you haven’t experienced a project that’s gone sideways, consider yourself in the lucky minority. When a […]
Growth through acquisitions has no guarantee for success. Results seem to fluctuate from ‘best thing we ever did’ to complete failure. Despite this risk, M&A transactions remain a key growth strategy for many corporations, especially large and global ones.
Management models and tools – as the SWOT or the 7s-Model – are discussed controversially. Some people use them as important tools for analyzing businesses and developing strategies. Others call them “buzzwords”, used by consultants to boost their profile. The truth about the value of management models probably lies somewhere in between. So what should […]
A colleague asked me to review a client proposal and, at first glance, it looked like a winner. The proposal was short, and it laid out the client’s problem in clear, crisp language. Plus, the team was a great match for the project. I thought, how refreshing — a jargon-free, informative proposal. Then I read […]
Market segmentation is an important basis of many successful marketing strategies. Carefully chosen segments allow tailoring the marketing mix to more individual customer needs. Thus, they help to invest marketing spending more effectively. This article explains what market segmentation is, it discusses why it is important and what advantages it yields. Finally, the article provides […]
Increasingly, corporate strategies have to be seen in a global context. Even if an organization does not plan to import or to export directly, management has to look at an international business environment, in which actions of competitors, buyers, sellers, new entrants of providers of substitutes may influence the domestic market. The Porters Diamond model […]
Different customers may perceive one and the same product or service in different ways. A customer’s perception of an offering may even deviate from what the producer or service provider or marketer had intended. This may cause serious problems in today’s attention economy. Everybody is exposed to more and more diverse information than ever before. […]
Adaptability: The New Competitive Advantage is an article from Harvard Business review about four organizational capabilities to attain adaptive advantage. The need for these new capabilities comes from the high level of uncertainty that poses a tremendous challenge for strategy making these days.
New Bases of Competitive Advantage: The Adaptive Imperative is an article from the Boston Consulting Group about the changing nature of competitive advantage. It points out that the traditional bases of competition need to be supplemented by six new bases of advantage. One of them is adaptive advantage.
Conceptual Management Tools – A Guide to Essential Models for Knowledge Workers: This 38 pages paper provides an in –depth analysis of management tools in the context of knowledge workers.