Attracting wealthy customers is potentially very profitable. In order to be successful, it requires different approaches than the regular marketing strategy. Dr. Dan Herman, our guest author, states that this … … involves a deep understanding of their psychological need, of their lifestyle, of the role of brands in their world and in their relationships […]
Excel spreadsheets for strategic planning – use with care!
Are you one of those strategic planners who rely on Excel spreadsheets? Don’t worry, you are not alone. Excel is and remains fairly popular in strategic planning. However, there is no denying – Excel is not the perfect solution for this purpose. There are some significant risks and downsides. In this article, I discuss the […]
The Boston Box, also known as Growth-Share-Matrix
The Boston Box is a well-known tool for corporate portfolio management. It is striking for its simplicity. All information needed is easily obtainable and the conclusions are straightforward. However, it is exactly this simplicity that makes the Boston Box – or Growth-Share-Matrix – a false friend. This article explains the theory, discusses strategies to be […]
Management By Simplicity
Sometimes, management and strategy seem to be fairly complicated issues: everything is complex, interdependent, dynamic … Popular writers as well as business schools keep telling us how difficult it is to get all these things right. Everything else will lead to failure. Our guest author Praveen Kumar. S shares some stories about businesses with very […]
Internal Communication of Change
In this paper I will discuss one specific reason for failure of effective internal communication of change. My hypothesis is that change is communicated by the wrong people. It is not that these people are unwilling or not experienced enough. But that they are too deeply into the issue. Hence, they simply don’t know how […]
Early indicators in business – use with care!
Early indicators are a popular tool when it comes to planning and forecasting in business. “Prediction is very difficult, especially if it’s about the future” , as Nobel laureate Nils Bohr once said. Hence, managers and planners desperately search for some early signs that help to improve the quality of the guess about the future. […]
Leading strategic initiatives under uncertainty
At first glance, this seems to be an article about uncertainty and how to handle it in the context of strategy. However, it actually is about governing strategic initiatives. The key question is: What is the best way to move from a company strategy to … a stream of initiatives that will deliver it? The […]
Welcome back!
As you can see, themanager.org has undergone a complete makeover. It was more than time to make this site more modern and user friendly. Please come in and have a look at the result! I’d like to give you a quick tour to show you where to find what.
Thoughts on the Lifecycle of Corporations
Presumably, a description of all existing companies by age would look similar to a typical population pyramid (without latest effects of excessive aging of populations in some economies). Experience shows that the time span of successful corporate activity is not endless in most cases. Of course, there are many corporations with a history of 50 […]
When Consulting Projects Go Sideways
Every consultant has at least one project horror story, though some of us have seen more than others. You may call it the project from hell, the death march, or the one that ended up in the ditch. If you haven’t experienced a project that’s gone sideways, consider yourself in the lucky minority. When a […]
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