The pricing decision is an important element of the marketing mix for every product and service. It not only determines the profit margin of the particular product. More importantly, it positions the product in the mind of the customer:
Marketing - Segmentation
Market Segmentation – Why is it Important?
Market segmentation is an important basis of many successful marketing strategies. Carefully chosen segments allow tailoring the marketing mix to more individual customer needs. Thus, they help to invest marketing spending more effectively. This article explains what market segmentation is, it discusses why it is important and what advantages it yields. Finally, the article provides […]