Minimalism and simplicity are hot topics nowadays. This book takes these concepts into the business world:
In Tough Times, ‘Hyper-Creatives’ Provide Creative Advantage
Every change in the marketplace, every upheaval in the economy, every shift in technology, and every change in consumer attitudes and outlook creates opportunities for successful new products. Since these changes are amplified during tough times, new product opportunities are actually more numerous during economic turbulence. The companies that develop and deploy new products during […]