Strategy making in the past and today – Part 2: Problems with the traditional strategy process

This part two of our article series about traditional and new approaches to strategy development looks at the problems related to the traditional strategy process. They mainly arise from today’s dynamic and unpredictable business environment – a condition that the original process was not designed for.

Strategy making in the past and today – Part 1: The traditional strategy process

Traditional process for strategic planning

Management theory and practice widely accept today that businesses operate in a more and more complex, dynamic, less predictable environment. This situation requires managers to develop new ways of thinking and acting. Nevertheless, many managers still follow the old approach of strategic positioning and strategic planning. This basic model proved to be very worthwhile for […]

Strategy and change – natural order or chicken-and-egg problem?

strategy is change

At the first glance, it is common sense: at first, a strategy is developed. Then, change is necessary in order to implement that strategy. The logic of this order is striking, isn’t it? Unfortunately, life is not as simple as we would prefer. It would be shortsighted to see change only as a means of […]

Corporate culture – Do not underestimate its impact on merger success

Types of cultural integration in a merger

It is widely recognized that cultural differences between the partners of a merger are one of the most common reasons for failure in mergers. This may happen during pre-merger negotiations or during post-merger integration. Despite all Due Diligence, the two partners of a merger fail to form a new successful unit that is able to […]

The big shift in strategy

Strategies of trajectory start with a view of the future and work back to actions in the present.

The last decades have brought a dramatic change in the external environment for almost every business. What has been a fairly stable and predictable landscape for a very long time has become a mix of dynamic, ever-changing and unpredictable forces. It is almost common sense now that the traditional approach to strategy, which builds on […]

Al Ries might be dangerous to your brand

In the business world’s hall of fame a special place is reserved for Al Ries. He is without any doubt one of the most prominent gurus of strategic thinking. More than 30 years ago, together with his partner Jack Trout, Ries coined the term “Positioning” – a concept which, to these very days, shapes the […]

How do you get the most out of your strategic planning meeting? Practical advice for preparation and follow-up

Preparationa and follow-up as prerequisites for successful strategic planning meetings

Strategic planning meetings are a very controversial thing. They have a bit of a reputation to be just another fancy management trend. I have to admit that I, too, have my doubts if all of these meetings are worth the efforts. My experience tells me that there is much truth in Brian Quinn’s famous quote: […]

Banking on the Brand

Jean-Claude Saade, brand and communication strategist

This is a guest article from Jean-Claude Saade: “Shining a light creates shadows” ― Michael Lewis, Flash Boys The banking sector is developing and facing multiple challenges and many opportunities at the same time. From growing customers’ expectations to the macroeconomic and technological context, change is affecting everything. Yet, the safest bet for banks remains […]