Growth through acquisitions has no guarantee for success. Results seem to fluctuate from ‘best thing we ever did’ to complete failure. Despite this risk, M&A transactions remain a key growth strategy for many corporations, especially large and global ones.
Archives for February 2015
Management models and tools – what they can do and what they cannot do
Management models and tools – as the SWOT or the 7s-Model – are discussed controversially. Some people use them as important tools for analyzing businesses and developing strategies. Others call them “buzzwords”, used by consultants to boost their profile. The truth about the value of management models probably lies somewhere in between. So what should […]
The Worst Thing about Best Practices
A colleague asked me to review a client proposal and, at first glance, it looked like a winner. The proposal was short, and it laid out the client’s problem in clear, crisp language. Plus, the team was a great match for the project. I thought, how refreshing — a jargon-free, informative proposal. Then I read […]
Market Segmentation – Why is it Important?
Market segmentation is an important basis of many successful marketing strategies. Carefully chosen segments allow tailoring the marketing mix to more individual customer needs. Thus, they help to invest marketing spending more effectively. This article explains what market segmentation is, it discusses why it is important and what advantages it yields. Finally, the article provides […]