What Is Happening To Advertising? Ever since we entered the advertising world we have witnessed multiple waves of change and challenges, but somehow, this industry has managed to preserve its economic and social purpose.
Archives for October 2015
Einnahmenbericht Themanager.org und Eddielogic.com für September 2015
An dieser Stelle werde ich künftig die Einnahmenberichte unserer englischsprachigen Webprojekte Themanager.org und Eddielogic.com veröffentlichen. Alle Daten beziehen sich auf beide Webseiten in Summe, da sie für uns ein gemeinsames Projekt darstellen: Thematisch befassen sich beide Seiten mit strategischer Planung und strategischem Management. Auf Themanager.org veröffentlichen wir eher Fachartikel und akzeptieren auch Gastautoren. Eddielogic.com ist […]
The rise and fall of strategic planning
This book has been on my list to write a review about for some time. I read it after the Strategy Safari – which was a great entry into Mintzberg’s view of strategy. Although it clearly goes beyond that, for me it is some sort extended, more detailed and more formal version of a chapter […]
Making sense of strategy
If you are looking for a compact framework of corporate strategy – what it is all about and how to do it – this book will be a good choice for you:
The many faces of the strategist
The job description of a professional strategic planning manager or a strategist is manifold. Similarly, expectations on the strategist are diverse. It seems as if almost anybody has his own unique idea of the traits, tasks, and responsibilities of a strategist. Not surprisingly, these many facets are fairly contradictory. Hence, a strategist is torn between […]