Increasingly, corporate strategies have to be seen in a global context. Even if an organization does not plan to import or to export directly, management has to look at an international business environment, in which actions of competitors, buyers, sellers, new entrants of providers of substitutes may influence the domestic market. The Porters Diamond model […]
Archives for January 2015
Understanding and Managing Customer Perception
Different customers may perceive one and the same product or service in different ways. A customer’s perception of an offering may even deviate from what the producer or service provider or marketer had intended. This may cause serious problems in today’s attention economy. Everybody is exposed to more and more diverse information than ever before. […]
Adaptability – The New Competitive Advantage
Adaptability: The New Competitive Advantage is an article from Harvard Business review about four organizational capabilities to attain adaptive advantage. The need for these new capabilities comes from the high level of uncertainty that poses a tremendous challenge for strategy making these days.
New Bases of Competitive Advantage
New Bases of Competitive Advantage: The Adaptive Imperative is an article from the Boston Consulting Group about the changing nature of competitive advantage. It points out that the traditional bases of competition need to be supplemented by six new bases of advantage. One of them is adaptive advantage.
Conceptual Management Tools
Conceptual Management Tools – A Guide to Essential Models for Knowledge Workers: This 38 pages paper provides an in –depth analysis of management tools in the context of knowledge workers.
Every blue ocean will eventually turn red; Create an unfair advantage instead
By Dr. Dan Herman Once your Blue Ocean Strategy works, sooner or later someone will copy or even improve your already successful model, and your ocean will become red again. The critical question is: what can be done which is immune from imitations? Apparently the principle is simple. Introducing the Unfair Advantage.
Dr. Herman’s 10 “De-clone Yourself” Tips for MBA clones
By Dr. Dan Herman Are you an MBA Clone? I challenge you to read my article titled: “Test Yourself: Are You an MBA Clone?“. Take the short test and find out if you are an MBA Clone. If you’ve been diagnosed as one, I strongly suggest that you consider de-cloning, ASAP. De-cloning is possible, painless […]
Test Yourself: Are You An MBA Clone?
By Dr. Dan Herman Standardization in MBA programs results in a similarity in the professional approach and managerial thinking of their graduates. Thus, many executives today turn into “MBA clones.” In our hyper-competitive markets, MBA clones pose an imminent and tangible threat to the competitiveness of the companies they work for. What about you? Do […]
Create Enticing Brands, not “Lovemarks”
By Dr. Dan Herman Allow me to shorten for you an old but not outdated joke. A new divorcee, first-hand from an advertising professional, asks her new partner, a minute before getting into bed together, to be gentle with her because she is still a virgin. “But you were married…” the man wonders. “Yes” the […]
The PEST Analysis
The PEST analysis has proven to be a flexible and easy to understand tool in the context of strategic planning. As with any other tool, the real value of the PEST analysis depends on the way it is used. Hence, the following article not only describes the content of this tool, it also provides advice […]