This case study describes how a large corporation with several business unites developed and implemented a consistent group-wide process for strategic analysis and strategic planning for the first time.
If you are looking for a compact framework of corporate strategy – what it is all about and how to do it – this book will be a good choice for you:
This part two of our article series about traditional and new approaches to strategy development looks at the problems related to the traditional strategy process. They mainly arise from today’s dynamic and unpredictable business environment – a condition that the original process was not designed for.
Management theory and practice widely accept today that businesses operate in a more and more complex, dynamic, less predictable environment. This situation requires managers to develop new ways of thinking and acting. Nevertheless, many managers still follow the old approach of strategic positioning and strategic planning. This basic model proved to be very worthwhile for […]