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Marketing Directory - Sections
Advertising Segmentation / Target Marketing
Branding Social Marketing
Customer Relationship Management - CRM Strategic Marketing / Marketing Strategy
Marketing Planning Webmarketing I (Marketing on the Web)
Marketing Research /Market Research Webmarketing II (Marketing your Website)
Pricing Viral Marketing
Understanding and Managing your Customers   Miscellaneous 
Marketing Effectiveness and Metrics   

Publications
Also see our Publications-Section - Marketing

Literature
Marketing Management
by Philip Kotler
The must-have Book by Marketing Guru Philip Kotler

Age of Propaganda: The Everyday Use and Abuse of Persuasion
by Anthony R. Pratkanis, Elliot Aronson
Drawing on the history of propaganda and modern research in social psychology, this book reveals mass persuasion in action -- not just the tactics, but why they work so well, and how we can protect ourselves from manipulation.
If you want to know more about this book, read a 
review by Marketing-Guru J. Scott Armstrong (pdf-file)

 

     

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Copyright 2001 Recklies Management Project GmbH
Status: 04. Dezember 2013