![]() |
|
| themanager.org | Search |
|
The articles and papers linked from this site discuss issues of the measurement of marketing effectiveness, marketing efficiency and marketing ROI. They also inform about selection and implementation of marketing metrics. |
|
||||||||||||||||||||||||||||||||||||||||||||
|
|
|||||||||||||||||||||||||||||||||||||||||||||
|
Literature Marketing Metrics: 50+ Metrics Every Executive Should Master Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more.
|
If you have questions or comments to our website, do not hesitate
to contact us (comments and questions are always welcomed):
webmaster2 AT reckliesmp.de
Copyright © 2001 Recklies Management Project GmbH
Status: 01. April 2008