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Marketing - Marketing Planning 

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A new architecture for a marketing campaign in the 21st century	Smooth execution, responsiveness and efficiency are critical to the success of any marketing campaign.
Getting it Right	For ISPs in particular, a robust, detailed marketing plan isn't a luxury; it's a requirement.
International Marketing Planning	An online slide show
Sample Marketing Plan	A complete marketing plan for a hypothetical company
Service Factory: Strategic Marketing Planning Implications for the Small Manufacturing Manager	This paper presents the strategic marketing planning process as a useful framework for the small manufacturer to use so that these services may receive a central focus. pdf
The effect of strategic marketing planning practices on performance:	A study of Australian private hospitals. This paper aims to present the results of a study that addressed whether strategic marketing planning practices is related to private hospitals organizational performance.