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Alliances and Ethics in Social Marketing |
Social marketers must seek the help of other organizations and
individuals to achieve their objectives. They need others to build
and staff health centers, design and place advertisements, carry out
field research, and so on. |
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Barriers In The Adoption Of A Market Orientation By Locally Based
Non-Profit Organisations |
This study contributes to our knowledge by identifying what managers
of small locally based NPOs perceive as the main barriers to the
adoption of a market orientation. Pdf-file 2005 |
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Building Social Marketing Into Your Program |
The following ten tips are designed to help those new to the field
to understand the basic principles of social marketing, with
practical suggestions on how to implement these concepts in any type
of program. |
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Confronting The Challenges In Social Marketing Theory And Practice |
This paper explores the renewed arguments from the academy about the
definition and domain of social marketing. In particular, the
authors examine the way in which definitional issues surrounding
‘social marketing’ create challenges and barriers to social
marketing practice. pdf-file 2005 |
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Corporate Sponsorship |
Corporate Sponsorship of Philanthropic Activities: When Do They
Impact Perception of Sponsor Brand? Pdf-file |
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Getting Your Message Out Through the Media |
While many consider the media a fearsome adversary, it can be a
powerful ally if approached strategically. Carefully considering
your answers to the following questions will help you build a
strategy for working with media professionals to get your message
out to the people you want to reach. |
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How
Social-Cause Marketing Affects Consumer Perceptions |
A market research technique called conjoint analysis can help
managers predict what kind of affinity marketing program is likely
to offer the best return on investment for their brand. pdf-file.
2006 |
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Intersector Transfer of Marketing Knowledge |
Concepts and tools from the commercial sector have the potential to
profoundly affect research and practice in the nonprofit sector.
This chapter traces the history of the broadening of marketing from
its traditional economic domain. |
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MOA-Framework (Motivation, Opportunity and Ability) |
A new social marketing model: Testing and application of the MOA
Framework. Pdf-file |
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Positioning social marketing as a planning process for health
education |
While social marketing is flourishing, there appears to be confusion
regarding what it is, what it can reasonably do, and how it should
be applied to health education. The purpose of this paper is to
position social marketing as a systematic planning process similar
to those used in health education. 2003 |
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Promoting Sustainable Behavior |
An Introduction to Community-Based Social Marketing. 2000 |
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Public Awareness Programs |
A Social Marketing Framework for the Development of Effective Public
Awareness Programs. Pdf-file |
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Restricted Exchange Motivators in Social Marketing: |
A comparison of gender differences in importance rating and
influences of advertised restricted exchange benefits in regard to
interest in military enlistment. pdf-file |
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Social Marketing |
Introduction - What is social marketing? |
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Social Marketing |
A Short Course in Social Marketing: Introduction, the 'products' of
social marketing, elements |
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Social Marketing |
Origin, focus, concepts etc. |
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Social Marketing - A Synopsis by the Centre for Social Marketing |
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Social Marketing Applications and Transportation Demand Management:
An Information Instrument for the 21st Century |
This article explores private transport behavior in understanding
how users can be persuaded to adopt a more blended approach (i.e.,
integrating car, public transportation, and alternative modes on a
daily basis). Pdf-file |
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Social Marketing Fact Sheet |
Focus on green marketing. Pdf-file |
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Social Marketing in Public Health |
Social marketing, the use of marketing to design and implement
programs to promote socially beneficial behavior change, has grown
in popularity and usage within the public health community. Despite
this growth, the field remains poorly understood by many public
health professionals. pdf-file 2004 |
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Social Marketing Theory |
What it is, critique, list of references |
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Social Marketing: |
Panacea, Placebo, or Poison? Starts with some general slides on
marketing. Pdf-file |
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Strategic Questions for Consumer-Based Health Communications |
Using the consumer-oriented approach of social and commercial
marketers, this article presents a process for crafting messages
designed to improve people’s health behaviors. |
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The
Challenge of Social Marketing |
Can Public Health Promotional Efforts Compete in the Market? Pdf-file
2003 |
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The
Seven Doors Social Marketing Approach |
The "Seven Doors" social marketing approach was developed by Les
Robinson, a former campaign director and now consultant for Social
Change Media. This paper was originally presented by Les to the
Waste Educate 98 Conference. |
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Theory at a Glance: A Guide for Health Promotion Practice |
This monograph presents ideas that can be used as tools for problem
solving in the field of health promotion. |
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Using Market Segmentation Theory To Select Target Markets For Sun
Protection Campaigns |
This paper describes the initial steps in target market segmentation
and evaluation as part of an industry-linked research project to
develop a social marketing program for sun protection. |
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