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Marketing -Webmarketing II - Marketing your Website

Themanager.org's webmarketing-section is split up into Marketing on the Web and Marketing your Website. However, there is no really clear distinction between those two topics, hence, we encourage you to have a look at both.
In this section you find information about how to market your website, i.e. search engine strategies, stickiness etc.

Directory

Accommodating users from different cultures: Guidelines for web developers	Eiman Elnahrawy from the Department of Computer Science at Rutgers University in the US contributes a comprehensive run-down on catering for a multi-cultural world on the web. 2003
Going to the Polls?	Engage your visitors by adding a polling feature to your ecommerce site.
Natural SEO Outsourcing Study	Discover the obstacles that search marketers encounter in attempting to implement the recommendations of their SEM firms, and the reasons behind these obstacles. August 2005
Search Engine Positioning	Strategies for maximizing your positioning, e.g.. doorway pages
Search Engine Strategies and Optimization Tips	Tom Dahm says that Maintaining Search Engine Rankings is a Lifetime Task - steps and tasks for search engine optimization
Search Engines in Other Languages	Optimizing your website for search engines in other languages
Selling Ads on your Website	Ad selling strategies
SEO Metrics & ROI Study	Discover whether search marketers recognize better ROI from SEO or paid search advertising, and the extent to which search marketers are able to measure ROI at all. August 2005
Should Spam Be Outlawed?	Taking sides on critical issues; article by Martha Heller, from CIO Magazine
Web Marketing Checklist	Checklist of 27 items you need to consider to stimulate traffic on your website
Web Site Promotion Strategy	Interesting article with a strategic approach to web site promotion. Pdf-file 65 KB	TOP
Web Statistics	CyberAtlas provides a variety of web/advertising statistics from different sources, searchable by category
Wilson Internet Service	About Internet Marketing and Business on the Net	TOP
Writing Internet Marketing Plans	Here's a few words of wisdom on those "typical" Internet Marketing Plan issues.
You've submitted to all the search engines. Now what?	Search engine submissions are an ongoing task, but if you really want to build traffic, you need to do much more.

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Knowledgebase - Legal - Cyberlaw

Publications
22 Reasons Why Your Page Did Not Get Indexed
If there's one question in search engine marketing that comes up far too often it is: "Why hasn't my page or Web site been indexed yet?" Or, almost as often: "Why was my page indexed for a while and has now disappeared?"

EyeTrack III - Can It Really SEE Your Visitors Thought Patterns?
By Martin Lemieux   
The newest report out on "seeing" what people look at when they browse through your site and how they react to certain layouts, headlines, images, and text formats. Do you really want to know what people see when they visit your site? You think you're ready for the harsh reality? The project managers of the EYETRACK III team, Steve Outing and Laura Ruel seem to have done quite a bit of work and I want to thank them for their findings.   So how do we utilize this new found information?

Top 10 Design Issues According To Web Marketing!
By: Martin Lemieux
When it comes to designing your site, there are 2 ways you can ultimately go. a) Designing for yourself and no one else, b) Designing to fit web marketing and customer attracting methods.
Here are the top 10 issues you should always consider