This article has the objective to analyze and to discuss selected problems and barriers related to the strategic planning process. Those problems and barriers for a sound strategic planning process have been indentified in both the academic and the business literature.
Strategic measures serve to realize strategic objectives on corporate level or business unit level. They may comprise actions, projects, programs, and initiatives. As such, they have a medium to long-term impact on the business. Often they go hand in hand with significant investments and thus, bear significant risks. Hence, strategic measures should be based on […]