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3 December 2006


Strategy - Miscellaneous Articles on Strategy

These articles cover a wide range of aspects, such as competition, competitive advantages, strategy implementation, different strategic approaches, organizational issues, strategic management, strategic portfolios and more.

Our Literature Recommendation:

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant 
by W. Chan Kim, Renée Mauborgne

>> more Literature>>
 

 

 
 

Directory
5-Forces Industry Analysis A look at Porter’s 5-Forces Industry Analysis as a tool to assess the key success factors in the National Basketball Association. 2005  
Ain’t it “Suite”? Bundling in the PC Office Software Market Our paper examines the importance of bundling for the evolution of the PC office software market. Using a discrete choice model of product differentiation, our empirical results suggest that word processors and spreadsheets are complements. We also find empirical support for economies of scope for these products. These factors provide incentives for firms to bundle these products.   
Branching Out From The Core IT can help companies identify growth opportunities and strategies outside the core business. 2004  
Building and Sustaining Intellectual Assets For most organizations, the most key element is the intangible we label "Intellectual Assets." These take the form of Competencies and Culture and are largely embodied in our people.  
Building Digital Value Chains The modern value chain is far more complex than those of even a decade ago. New levels of connectivity, a relentless focus on cost-cutting and core competency, and market demand for innovation have created monstrously complex interactions between enterprises. This is especially true with alliances and partnerships in a new category of value-chain relationships called "smart-sourcing." 2005  
Champion, Citizen, Cynic? Social Positions in the Strategy Process This study is focused on the social positions of individual organizational members in organizational strategy processes. Strategy is a social practice existent in a wide variety of different organizations, influencing, either directly or indirectly, a large number of organizational members. The objective of this study is to understand and illuminate the variety of social positions assumed by organizational members from the CEO to the operative employee level in organizational strategy processes.  Dissertation. pdf-file 2003  
Chance favors the prepared mind Spotting the leading indicators of change through Strategic Anticipation. Pdf-file 200 KB  
Chance, Choice and Determinism in Strategy Our discipline lacks a fundamental theory of causation, one that integrates strategic choice and deterministic perspectives and leaves room for chance. In reply, we venture beyond strategy and the organization sciences into intellectual history and complexity theory. pdf-file 2004  
Comparative strategy process research: A methodological approach Today, there is no generally accepted concept for the comparative empirical exploration of strategy processes. The paper proposes a methodological approach that combines a number of established research methods.   
Competitive Strategy and Social Responsibility: A Process Perspective This paper provides a process perspective on the relationship between competitive strategy and social responsibility. It provides the results of an exploratory study that addresses three questions. First, is there a separation in how a company enacts social responsibility? Second, how does social responsibility affect competitive strategy? Third, how is social responsibility integrated into corporate strategy? pdf new
Congruence Model A roadmap for understanding organizational performance  
Contextual Bundling: A New Angle when Strategizing for Higher Market Penetration Bundling has emerged as a key issue in current marketing and business thinking. By extending contemporary conceptualizations, this article proposes a new approach to bundling for both marketing of products and services. pdf-file. 2005  
Controlling the Choke Point Chris Tchen explains why "choke-point" control is more vital to corporate success than ever before  
Corporate Development Slide show on corporate strategy, portfolio management tools, new venturing and turnaround strategy  
Countering strategic risk with pattern thinking How to identify tomorrow's profit zones before the competition. Pdf-File 300 KB  
Creating New Jobs and Value with Private Equity Forget what you might have heard about Private Equity (PE). Contrary to popular belief, there is no evidence that PE destroys companies and employment.Is it time for traditional firms to reconsider their strategies? Yes. Because every firm can enhance value creation and reach new levels of excellence.  
Creating Strategic Value by Balancing Risk and Opportunities No risk - no reward? The old mantra of business seems to have lost its meaning: cut-throat competition, ever-emerging markets and a general loss of trust in economic stability has led many corporations to tread overly carefully. But help is on the way. In the last couple of years risk management tools and methodology from the financial services sector have been more and more transferred into everyday business. In this article Brecht and Bassler explain the foundations of this approach. pdf-file 132 KB. 2005  
Determining where a product stands on the Product Life Cycle curve It is sometimes difficult for managers to determine exactly where an existing product stands in the Product Life Cycle curve. This article explains why and gives recommendations on how managers can overcome this challenge.  
End of Life: Retiring a Product Outdated software can turn into a monster. How do you discontinue a product that is no longer profitable? And how do you know that it's time?  
Environmental Management Sustainability, Eco-Efficiency, Life-Cycle Management and Business Strategy. This article outlines some of the rationale for integrating environment and sustainability issues into core business practises and provides some guidance on how companies can begin to take a strategic view when selecting environmental management tools. pdf-file  
Escape The Founder’s Trap If you are a successful entrepreneur, at some point you will be concerned about being caught in the founder’s trap. In 'Corporate Lifecycles'  Ichak Adizes uses that term to describe your inability to make the transition to an organization with strong administrative systems, and to supplement your personal drive and magnetism with professional management. The founder’s trap is a limit to your growth, and could spell the demise of your company. pdf-file  
Experience Spillovers across Corporate Development Activities This study develops a theoretical explanation for the existence of positive, as well as negative, experience spillovers across corporate development activities. The argument is used to understand how alliance experience influences the performance of acquisitions in the US commercial banking industry. pdf-file 2001  
Extending Product Life Cycle Stages The Product Life Cycle (PLC) model is introduced and its merits and faults are addressed.  Considerations, ways and reasons to extend PLC stages are explained.  Examples are provided to show how product marketing and management strategies can be used at different PLC stages to help establish market dominance and drive sales.  
From competitive advantage to value innovation pdf-file  
Generic Verticalization Strategies in Enterprise System Markets: An Exploratory Framework In recent years, enterprise system (ES) software markets have been very dynamic. While contemporary customers are increasingly seeking ES solutions that require less and less customization and implementation effort, it is unclear whether all ES providers should take the "vertical" path of offering functionality tailored to specific industries.   
Guerrilla Tactics Low-cost, creative strategies allow you to fight and win in today's marketplace.  
Have We Run Out of Big Ideas? As most corporations hunker down into cost-cutting mode, no one is touting their version of the Next Big Thing. But there's something out there that we all may be missing. 2003  
Hidden champions In Hidden Champions Professor Hermann Simon refers to a group of companies of medium to small size that are low profile and highly profitable. They are typically durable but wary of trumpeting their own success. And yet, most impressively, they are often a leader in a narrow or niche market sector. pdf-file (see our literature recommendation)  
Hidden Flaws in Strategy Can insights from behavioural economics explain why good executives back bad strategies?  
How are decisions made? Exploring the Strategic Decision-Making Process In business, managers seem to make decisions and afterwards look for ways to justify the decisions. Why is business conducted this way? What is the process for decision-making? Abstract; pdf-file available for download.  2005  
How companies can end the cycle of customer abuse  Customer abuse ranges from the trivial but annoying (rental car companies charging exorbitant rates to fill up the tank when you return a car) to the potentially life-threatening (pharmaceutical companies quashing negative findings on their drugs while trumpeting the benefits on television). The earnings that result from this kind of customer abuse are bad profits and too many companies are addicted. pdf-file 2006  
How to Fit Your Product Strategy to Small & Medium-Sized Businesses Opportunities abound for the small and medium-sized businesses (SMBs) market to adopt technologies that will advance their operations and expand their sales capabilities. This article suggests steps to take to successfully move your product line from the enterprise to SMBs. pdf-file. 2006  
Management tools and trends 2007 - Summary of the Survey Results are in for Bain's global Management Tools and Trends survey. This year's survey of 1,221 global executives found four strong themes: Sharpened customer focus, Outward bound, Beyond cost cutting, and Establishment of power tools. Today, executives around the world are using more tools than when last surveyed in 2004.   
Management tools survey 2003 Usage up as companies strive to make headway in tough times. Pdf-file  
Management tools survey 2005 Bain & Company's 2005 Management Tools & Trends survey finds that the influence of technology on management tools choices is taking hold.   
Management Tools survey 2007: An Executive's Guide To help inform managers about the tools available to them, in 1993 Bain & Company launched a multiyear research project to gather facts about the use and performance of management tools. Every year or two since, we've interviewed senior managers and conducted research to identify 25 of the most popular and pertinent management tools. 2007  
Market Niche Entry Decisions Competition, Learning and Strategy in Tokyo Banking, 1894-1936. pdf-file  
Market Performance and Competition: A Product Life Cycle Model The paper introduces a new simulation model of market dynamics by integrating several
concepts of evolutionary economics. Pdf-file
 
McKinsey Matrix This article introduces the McKinsey Matrix / GE Matrix as a tool for portfolio management  
Mining hidden gems often pays dividends Confronting the need to redefine their core, many management teams find themselves tempted by big-bang solutions: dramatic, transformative mergers or aggressive leaps into sexy new markets. But seemingly bold moves like these rarely pay off.
 
 
Mintzberg's Taxonomy of Organizational Forms    
New Metrics for Market Share: Lessons from the Airlines Identifying a target market share is indispensable for strategic goal setting. Dramatic shifts in the airline industry show how certain time-honored measures can be misleading, even dangerously so. New metrics assessing exposure to disruptive competition are critically needed by old-line carriers if they are to meet the challenge of aggressive newcomers. The airlines' story is hardly an isolated one - it has lessons for consumer companies that might be similarly buffeted by a changing business environment. pdf-file 2006  
Organizational Theory: Determinants of Structure The objective here is to understand why organizations have the structure that they do. By "structure" the author means things like degree and type of horizontal differentiation, vertical differentiation, mechanisms of coordination and control, formalization, and centralization of power.   
Organizing for Performance Modern firms improve the interplay between strategy and organization. BP offers a useful example.  
Organizing for the Future Conceptual Framework and empirical Evidence from Successful German Companies  
Product Life Cycle Management For a company to successfully manage a product’s life cycle, needs to develop strategies and methodologies, some of which are discussed
in this paper. Pdf-file
 
Stakeholders and Strategic Management: The Misappropriation of Discourse This paper critically examines the relationship between stakeholder theory and strategic management. The paper reveals how stakeholding can become a crude means of manipulation which provides a surface gloss to managerial decisionmaking but leaves fundamental inequalities unchanged. pdf-file  
Strategic Game Theory for Managers A set of slides for a lecture on game theory  
Strategic Organization as an Interdisciplinary Agenda within the Field of Strategy How Do Firms Change in the Face of Constraints to Change? An Agenda for Research on Strategic Organization. Pdf-file 2002  
Strategic Purchasing ... will turn buyer - supplier confrontation into cooperation. Simon-Kucher conducted an international investigation of purchasing management. Several trends are emerging  
Strategic Scanning and Learning in the New Competitive Landscape - A Learning Approach In this paper we will attempt to throw new light on the increasingly relevant, albeit not new, subject of strategic scanning by applying a learning perspective to well-known theoretical approaches to strategic scanning and issue management. The reason for doing so is quite simple – in hyper-competitive markets, it has never before been more important to be able to scan the environment and learn from the signals of the scanning system. 2004  
Strategy in Action Strategy is all about creating value for your shareholders. A strategy map is your guide to getting there. Q&A with Robert Kaplan and David Norton. 2003  
Strategy Is... A Lot of Things Strategy Is Execution  
Sunk Costs, Commitment, and Strategy Commitment is a necessary prerequisite for gaining sustainable competitive advantage. The aim of the paper is to analyse potential trade offs between the advantages and disadvantages of commitment and to give an overview of the factors that influence the optimal timing and extent of irreversible investment. The analysis is based upon the concept of sunk costs. pdf-file  
Surviving Supply Chain Integration: Strategies for Small Manufacturers. Fulltext online version of the book, direct access to each chapter TOP
The Bigger Picture For CIOs, long-range planning is an increasing important challenge. Gary Hamel and four IT executives offer their views on doing it well.  
The Core’s Competence The case for recentralization in consumer products companies. 2005  
The Dirty Little Secret of Strategy A writer-turned-guru is applying himself to the mystery of how companies become revolutionaries.  
The Economic Modeling of Strategy Process: “Clean Models” and “Dirty Hands” The authors argue that their model of learning in alliances (Khanna, Gulati and Nohria, 1998) is an economic model of strategy process. They discuss implications of this view for the strategy process versus content debate, for the appropriate testing of models of strategy process, and for the role of economics in helping understand strategy process. pdf-file 2000  
The e-Corporation In Fortune's cover story, Gary Hamel and Jeff Sampler explain how the revolution of consumer buying over the Web changes the model for all businesses.  
The Grey Haired Revolution What have Monsanto, GE Capital and Marks & Spencer got in common? They're creative and adaptable enough to meet Gary Hamel's definition of 'gray haired revolutionaries'.   
The Invisible Market Why settle for single-digit margins, asks C.K. Prahalad, when there's greater game afoot? Interview with the author on his book 'The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits' (see our literature recommendation)  
The link between ownership structure and firm performance This thesis explores the link between ownership structure and firm performance among Sweden’s listed companies. The data collected for this research is for the period 1999-2003 and the sample consists of 87 companies. Abstract; pdf-file available for download.  2005  
The Necessary Evil of Hierarchies In achievement-oriented democracies, people complain about the inefficiency of top-down-managed organizations, but ultimately they can’t live without them. 2005  
The Strategic Management Response to the Challenge of Global Change This article describes the whole process of strategic management: external and internal analysis, strategic direction, strategic planning, implementation, tools for external analysis  
Three Forms of Strategy: General, Corporate & Competitive There are at least three basic forms of strategy in the business world and it helps to keep them straight. The objectives of this brief paper are to clarify the general concept of strategy and draw attention to the importance of distinguishing among three forms of strategy. new
Tools for inventing organizations Toward a handbook of organizational processes. This paper describes a novel theoretical and empirical approach to tasks such as business process redesign and knowledge management.  
Turning Your Business Upside Down Management expert Gary Hamel talks with Anheuser-Busch’s August Busch III and Enron’s Ken Lay about what it’s like to launch a new strategy in the real world.  
Value Creation Introducing the new Value Creation Index - Statistically, the real intellectual-capital drivers are not what most people think, article by Geoff Baum, Chris Ittner, David Larcker, Jonathan Low, Tony Siesfeld, and Michael S. Malone   
What is Strategy? By Michael E. Porter. Article in Harvard Business Review from 1996. pdf-file  
When Mega-Mergers don't make Sense Last year more than 20,000 U.S. companies paired up to add value. The result? They're barely surviving the morning after. CEO Peter Skarzynski explains.  
Why Strategy Matters Exploring the link between strategy, competitive advantage and the stock market. pdf-file  
Windfall Economics When an unexpected success falls into your lap, do you know how to handle it? Harry Potter publisher Bloomsbury offers a few lessons. July 2003  

 

 
Publications Literature
Problems and barriers to strategic planning and proposals for solutions
by Oliver Recklies
This paper analyses and summarizes existing problems and barriers related to the strategic planning process. Strategy execution and monitoring of success have been indentified by the author as characteristic problem areas in organizational practice. Based on literature review the paper also presents ideas to overcome those barriers. To analyse the topic the author uses a three step approach. The first part discusses existing problems and barriers in brief. The second part summarizes and discusses ideas to overcome these problems and barriers. The third part gives an overview about the benefits of a customized and improved strategic planning process. The author argues that in particular progress monitoring and bundling of strategic measure to “strategic campaigns” can help organizations to focus and to improve communication.

Strategic Leadership
Part 1: Applying Lessons Learned from Research about Strategic Leadership Development

Robert M. Fulmer, PhD, and Jared L. Bleak, EdD
Leadership has never been an easy proposition. Throughout history observers have wondered if there were enough capable leaders to manage the challenges facing all types of organizations. Today, business and governmental organizations face something of a "perfect storm" of problems that have profound implications for current and future leaders.

The Trader Joe’s Experience - The impact of corporate culture on business strategy
Mark Mallinger, PhD, and Gerry Rossy, PhD
The success of Trader Joe’s (TJ) markets is the result of a unique business model that has built a national chain of neighborhood grocery stores. The purpose of this article is to explore the relationship between organizational culture and business strategy that has propelled TJ to extraordinary success. The article also offers a model for readers to consider in creating a culture within their own organization that provides a defensible competitive position by incorporating value, rareness, inimitability, and non-substitutability.

The Surprising Secret of Successful Differentiation
By Dan Herman, PhD
A successful differentiation is not imitated by your competitors, even though it brings you unmistakable success with consumers. It seems impossible? Not quite so. I am about to reveal to you the unexpectedly simple and wonderful secret of successful differentiation: you must think beyond the core benefits of your product category. Think: Off-Core Differentiation.
pdf-file (67 KB)

The Strategy IS the Brand Or: How Can You Create Your Very Own Monopoly?  
Dr. Dan Herman
So, what really is a strategy? By definition, a strategy is the way by which you are planning to obtain your goals. In a competitive environment, your goal is that the consumer will prefer you to your competition. That is why the strategy is, in fact, the way by which you plan to achieve an advantage over your rivals – in the eyes of your consumers. Almost always, preference can be achieved only by differentiation, by either doing something other than what your competitors are doing or by doing things in a markedly dissimilar manner.

The What’s Next? Process For Developing Your Strategy
By Dr. Dan Herman
The old customary procedure of strategy development has a pure and sound logic. It has been designed in order to answer the question: What is it that we should do in order to achieve our goals?
What is the alternative to the old brick road to strategy? Dan proposes that we move from wish-oriented management to opportunity-oriented management. He hereby offers a new process leading to successful strategizing

Beyond Porter - A Critique of the Critique of Porter
by Dagmar Recklies
The writings of the American management-guru and Harvard-Professor Michael E-Porter are considered to be among the most influential of their subject – and among the most critiqued ones. Porter had a lasting influence on strategic management with his books about competitive advantages on industry level and on global level, which were written in the eighties. Porter’s ideas became more and more subject of critique under the impression of the developing Internet economy during the last decade. Critics point out that economic conditions have changed fundamentally since that time.
This article discusses Larry Downes' critique of Porter and explains why Porters thoughts are not obsolete.

Strategy in Turbulent Times
by Dagmar Recklies
Management theory and practice widely accept today that businesses operate in a more and more complex, dynamic, less predictable environment. This new situation requires managers to develop new ways of thinking and acting. Basing on the weaknesses of traditional strategic planning, this article discusses new approaches in management. They direct companies towards more flexibility and more strategic innovativeness; but they do not present ready-to-use solutions though. Rather they are intended to provide ideas for new thinking and acting as a starting point to give all processes in the organization a new strategic direction.

 

 

Good to Great: Why Some Companies Make the Leap... and Others Don't
by Jim Collins
Some years ago, Jim Collins asked the question, "Can a good company become a great company and if so, how?" In Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets.

Strategic