Competitive Strategy and Social Responsibility: A
Process Perspective |
The relationship between corporate strategy and social
responsibility has perplexed scholars for decades. The
debates center around two issues. First, what are the
social responsibilities of corporations – are they to
shareholders or to a wider range of stakeholders?
Second, how does social responsibility interact with
competitive strategy – and what is the relationship
between social and economic performance? This paper
provides a process perspective on the relationship
between competitive strategy and social responsibility.
It provides the results of an exploratory study that
addresses three questions. First, is there a separation
in how a company enacts social responsibility – is it a
question of shareholders versus stakeholders? Second,
how does social responsibility affect competitive
strategy? Third, how is social responsibility integrated
into corporate strategy? pdf |