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Strategy - Miscellaneous Articles on Strategy

 
Competitive Strategy and Social Responsibility: A Process Perspective The relationship between corporate strategy and social responsibility has perplexed scholars for decades. The debates center around two issues. First, what are the social responsibilities of corporations – are they to shareholders or to a wider range of stakeholders? Second, how does social responsibility interact with competitive strategy – and what is the relationship between social and economic performance?

This paper provides a process perspective on the relationship between competitive strategy and social responsibility. It provides the results of an exploratory study that addresses three questions. First, is there a separation in how a company enacts social responsibility – is it a question of shareholders versus stakeholders? Second, how does social responsibility affect competitive strategy? Third, how is social responsibility integrated into corporate strategy? pdf

   

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Status: 04. April 2012