Keep one ear open in almost any business environment and
the term "strategy" is sure to crop up on a regular
basis. Unfortunately, those using the term frequently
fail to define the way in which they are using it. Nor
do those hearing it bother to check to see how it is
being used. As a result, conversations about strategy
can become confusing.
There are at least three basic forms of strategy in the
business world and it helps to keep them straight. The
objectives of this brief paper are to clarify the
general concept of strategy and draw attention to the
importance of distinguishing among three forms of
strategy: (1) general strategy (or just plain strategy)
(2) corporate strategy and (3) competitive strategy. pdf
