Two Levers of Corporate Portfolio Management: Portfolio theory and organizational behavior

Can Finance Really Become a Strategic Partner to the Business? Corporate Portfolio Management may be the Answer

Much has been written about how finance organizations can become strategic partners with the businesses they support. While purported experts point to a variety of frameworks, scorecards and key performance indicators, etc. as the keys to bridging the gap between finance and business, these trite ‘solutions’ have done little to make finance the strategic business partner it seeks to be. [Read More…]

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The Porters Five Forces model determines competitiveness and attractiveness of an industry

Porters Five Forces – content, application, and critique

The model of the Five Competitive Forces was developed by Michael E. Porter in his book „Competitive Advantage: Creating and Sustaining Superior Performance“ in 1980. Since than it has become an important tool for analyzing an organizations industry structure in strategic processes.

The Porters Five Forces model is actually one of the best-known tools for strategic planning. This reputation is at least partially due to the critique the model attracted over time. [Read More…]

Dark Energy in the Digital Age

The advertising media landscape is aglitter with new possibilities. Websites are universal. Social media is everywhere. Mobile is pervasive. Massive shifts of media dollars away from traditional media (television, radio, print) to the new digital media are evident everywhere. Advertising budgets are often reduced as brands transition to greater use of digital media. Along with the great migration to digital media is a frantic increase in the pace of creative development and rapid growth in the number of ads or commercials “aired.’’ [Read More…]

What is happening to advertising? What is left of advertising?

What is left of Advertising?

What is happening to advertising? What is left of advertising?

What Is Happening To Advertising?

Ever since we entered the advertising world we have witnessed multiple waves of change and challenges, but somehow, this industry has managed to preserve its economic and social purpose.     [Read More…]

A strategist has many roles and many faces

The many faces of the strategist

The job description of a professional strategic planning manager or a strategist is manifold. Similarly, expectations on the strategist are diverse. It seems as if almost anybody has his own unique idea of the traits, tasks, and responsibilities of a strategist. Not surprisingly, these many facets are fairly contradictory. Hence, a strategist is torn between many worlds. [Read More…]

The Strategy IS the Brand. Or: How Can You Create Your Very Own Monopoly?

About 95% of what executives in competing companies do is pretty much the same all around. This is good management. If you are CEOing a wireless communication services provider, you strive to have an advanced technological infrastructure with a promising future, cool end-user phones, other devices and accessories, a great service system, attractive added-value services, and competitive prices. Well, this is precisely where your competitors put their efforts as well. [Read More…]

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Latest from our reading list

The rise and fall of strategic planning

This book has been on my list to write a review about for some time. I read it after the Strategy Safari – which was a great entry into Mintzberg’s view of strategy. Although it clearly goes beyond that, for me it is some sort extended, more detailed and more formal version of a chapter from the Strategy Safari. [Read More…]

Making sense of strategy

If you are looking for a compact framework of corporate strategy – what it is all about and how to do it – this book will be a good choice for you: [Read More…]

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Strategies of trajectory start with a view of the future and work back to actions in the present.

The big shift in strategy

The last decades have brought a dramatic change in the external environment for almost every business. What has been a fairly stable and predictable landscape for a very long time has become a mix of dynamic, ever-changing and unpredictable forces. It is almost common sense now that the traditional approach to strategy, which builds on a more stable environment, needs an update. However, many businesses are still struggling to replace their strategy process of internal and external analysis with something more suitable. I guess this is partly due to the fact that there aren’t many workable approaches around.

The Articles The big shift in strategy part 1 and part 2 from John Hagel III may provide a solution. [Read More…]

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