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Marketing - Marketing Metrics - Measuring Marketing Effectiveness 

 

 
Monitoring Metrics Puts You in the Drivers Seat Edward Deming, the quality guru, says, "You cannot manage what you do not measure." Mature businesses rely on metrics to gauge product performance in the market as well as monitor the cost of building the product. Learn to focus on key performance indicators to find what is on track and what needs to be changed before it is too late.

 

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Status: 21. November 2012