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Marketing - Marketing Metrics - Measuring Marketing Effectiveness 

 

 
Making Friends with Metrics Marketers often see metrics as a plot by accountants to stifle creativity or an obscure language known only to senior partners. But understanding these measures can greatly improve your value proposition as a marketer. You should see metrics as friends that can help you respond to customer needs and develop productive internal relationships. pdf

 

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Status: 21. November 2012