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Marketing - Marketing Metrics - Measuring Marketing Effectiveness 

 

 
Lies, Damn Lies, and Marketing Metrics Most articles and books written on marketing metrics and dashboards speak to large corporations and specifically to the corporate marketing departments within them. But most B2B marketing organizations donít have massive advertising budgets or state-of-the art information systems. For these organizations, the key to useful metrics is to figure out how to make best use of the imperfect data available. pdf

 

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Status: 21. November 2012