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A
Comparison of Toyota and Honda Hybrid Vehicle Marketing Strategy |
pdf |
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Automotive industry and climate change: |
Framework and dynamics of the CO2 (r)evolution. Results of a study:
To succeed in the marketplace manufacturers need to lower cost of
climate-friendly technologies to a competitive level and raise
customer acceptance by selective marketing. pdf 2008 |
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Automotive Sector Futures I - The automotive sector at a crossroads |
This paper from 2004 provides a snapshot of the automotive sector,
focusing on some of the trends and driving forces that will map its
future. pdf-file |
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Automotive Sector Futures II - Scenarios for the automotive sector |
This paper from 2004 explores in greater depth scenarios and other
relevant future work likely to shape developments in the sector. pdf-file |
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Automotive Sector Futures III - Balancing conflicting pressures: the
automotive sector of tomorrow |
This paper focuses on policy issues for the future of the sector.
Its objective is not to propose policy per se, but rather to
stimulate dialogue and debate about policy alternatives aimed at
both safeguarding the future of the industry and guaranteeing a
safer and cleaner environment for all citizens. pdf-file |
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Cars That People Want to Buy |
Improving R&D in the auto industry - Auto companies, which are under
increasing pressure to produce vehicles that are cleaner and more
fuel-efficient to produce and operate, cannot afford this high level
of R&D waste. |
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China’s Automotive Sector – At the Crossroads |
Car sales in China are set to triple within ten years and its
automotive industry is poised to have a major impact on the global
automotive market, providing it resolves some critical issues. This
is according to a Ernst & Young report. Pdf-file 2005 |
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Cruisin' |
Monthly 'Roadmap to Automotive' by Baird. Pdf-file |
TOP |
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Distribution Systems in Europe |
On The Importance Of Selective And Exclusive Car Distribution
Systems In EU-Europe. Doc-file |
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European Automotive Industry |
Competitiveness, Challenges, and Future Strategies. Pdf-file 2004 |
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European Automotive Initiative Group |
Industry news and data, best practice library, research programs,
industry forum etc. |
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Global Passenger Car Production |
1995-1999 by country, with links to detailed stats for each country |
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Globalization: The Automotive Industry’s Quest for a “World Car”
Strategy |
This paper discusses the issues, past history, and current/future
trends in developing a global product strategy in the automotive
industry based on a world car strategy. |
TOP |
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Impact of China's Automotive Industry on Europe |
This brief report by Ernst & Young assesses the potential impact on
both, Tier 1 suppliers and vehicle manufacturers in Europe. Pdf-file
2005 |
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Indian Automotive Industry |
pdf-file 2004 |
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Mega Market for Ultra-Low-Cost Cars |
Success in the ultra-low-cost car sector requires more than a solid
end product. It will require reviewing and adapting the entire
business model. |
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Motor Industry Research Association |
Provider of engineering development & research services to the
worldwide automotive industry |
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One
Billion New Automobiles |
Three trends that will change the future of the automobile industry.
2007 |
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Opel Corsa: The Accidental World Car |
Over the years, the Corsa has become one of the best selling cars
around the world, changing its name, body style, suspension, or
engines depending on whether it is sold to Europeans, Brazilians,
Indians, or South Africans. This article explains the reasons
behind. pdf-file |
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Supply Chains and the Internet |
The Internet: Redefining relationships in the supply chain. This
article states that, in the attempt to enhance shareholder value by
exploiting the customer base, the vehicle industry is likely to
undergo significant change. |
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The
Automotive Industry in Eastern Central Europe |
Report from 2004. pdf-file |
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The
Coming Age of Collaboration in the Automotive Industry |
For automakers, it’s all about brand management. The global
automotive industry is evolving in ways that will result in
suppliers, not the automakers themselves, conducting most of R&D and
production by 2015. Automakers will restrict their production to
those components that are crucial to the success of their brands.
pdf-file 2004 |
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Thinking Beyond 4,000 Pounds of Metal |
How can a business put the “value” back in the automotive value
chain? That’s the fundamental question behind “Indego,” a research
project that took a cleansheet approach to the automotive value
chain. 2004 |
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U.S. Automotive Industry |
Policy Overview and Recent History. Pdf-file. 2005 |
TOP |
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U.S. Automotive Industry Employment Trends |
pdf-file. 2005 |
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U.S. Car Production |
Figures 1992-2000 |
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Value Destruction by Price Promotions? – The Case of the European
Automobile Industry |
Due to the abolition of two important legal restrictions (Rabattgesetz
and Zugabeverordnung) in August 2001 the marketing instrument of
price promotions is much more widely applied in the German car
retail market than only some years ago. We explore the impact of
automobile price promotions on shareholder value. As an indicator
for shareholder value, stock market performance of eight European
car manufacturers is tested for abnormal returns due to the
announcement of price promotions in the German car market within the
period of 2001 to 2004. pdf |
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Who
Wants a Net.Car in a Developing Country? |
We argue that the more sophisticated and convenience-oriented
requirements of motorists in an affluent economy will drive
development of the networked car towards open systems and eventually
convergence with the Internet. In an emerging economy there are
typically very specific contextual stumbling blocks. |
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