A
Comparison of Toyota and Honda Hybrid Vehicle Marketing Strategy |
pdf |
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Automotive Customer Experience |
Achieving Next Level Customer Service by Managing Customer
Experiences Across All Touchpoints. |
new |
Automotive industry and climate change: |
Framework and dynamics of the CO2 (r)evolution. Results of a study:
To succeed in the marketplace manufacturers need to lower cost of
climate-friendly technologies to a competitive level and raise
customer acceptance by selective marketing. |
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Automotive Sector Futures I - The automotive sector at a crossroads |
This paper from 2004 provides a snapshot of the automotive sector,
focusing on some of the trends and driving forces that will map its
future. pdf-file |
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Automotive Sector Futures II - Scenarios for the automotive sector |
This paper from 2004 explores in greater depth scenarios and other
relevant future work likely to shape developments in the sector.
pdf-file |
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Automotive Sector Futures III - Balancing conflicting pressures: the
automotive sector of tomorrow |
This paper focuses on policy issues for the future of the sector.
Its objective is not to propose policy per se, but rather to
stimulate dialogue and debate about policy alternatives aimed at
both safeguarding the future of the industry and guaranteeing a
safer and cleaner environment for all citizens. pdf-file |
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Battle for Sales in the Premium Segment |
This viewpoint presents six key levers in order to lead the
marketing and sales models to strategic and operational excellence. |
new |
Cars That People Want to Buy |
Improving R&D in the auto industry - Auto companies, which are under
increasing pressure to produce vehicles that are cleaner and more
fuel-efficient to produce and operate, cannot afford this high level
of R&D waste. |
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Cruisin' |
Monthly 'Roadmap to Automotive' by Baird. Pdf-file |
TOP |
Distribution Systems in Europe |
On The Importance Of Selective And Exclusive Car Distribution
Systems In EU-Europe. Doc-file |
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European Automotive Industry |
Competitiveness, Challenges, and Future Strategies. Pdf-file 2004 |
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European Automotive Initiative Group |
Industry news and data, best practice library, research programs,
industry forum etc. |
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Global Passenger Car Production |
1995-1999 by country, with links to detailed stats for each country |
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Indian Automotive Industry |
pdf-file 2004 |
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Mega Market for Ultra-Low-Cost Cars |
Success in the ultra-low-cost car sector requires more than a solid
end product. It will require reviewing and adapting the entire
business model. |
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Motor Industry Research Association |
Provider of engineering development & research services to the
worldwide automotive industry |
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One
Billion New Automobiles |
Three trends that will change the future of the automobile industry.
2007 |
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Online Sales in the Automotive Industry |
How can the internet become a successful sales channel for the
automotive industry? 2012 |
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The
Automotive Industry in Eastern Central Europe |
Report from 2004. pdf-file |
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Thinking Beyond 4,000 Pounds of Metal |
How can a business put the “value” back in the automotive value
chain? That’s the fundamental question behind “Indego,” a research
project that took a cleansheet approach to the automotive value
chain. 2004 |
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U.S. Automotive Industry |
Policy Overview and Recent History. Pdf-file. 2005 |
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U.S. Car Production |
Figures 1992-2000 |
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Ultra-Low-Cost Car Market |
A Nano Car in Every Driveway - How to Succeed in the Ultra-Low-Cost
Car Market. |
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Value Destruction by Price Promotions? – The Case of the European
Automobile Industry |
Due to the abolition of two important legal restrictions (Rabattgesetz
and Zugabeverordnung) in August 2001 the marketing instrument of
price promotions is much more widely applied in the German car
retail market than only some years ago. |
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