Manufacturers will need to explore all technological
options to meet emission targets: Further development of
proven powertrain concepts, increased usage of
alternative fuels or total vehicle optimisation
concepts.
The study reveals that most consumers rate climate
change and CO2 emissions as problematic but at the same
time are not willing to actively change their behaviour
accordingly or pay a premium for "green" technologies.
To succeed in the marketplace manufacturers need to
lower cost of climate-friendly technologies to a
competitive level and raise customer acceptance by
selective marketing. pdf 2008
