Achieving Next Level Customer Service by Managing
Customer Experiences Across All Touchpoints.
Today we see the need for automotive OEMs to shift
from being product-focused to customer-focused
companies. As opportunities for product-wise
differentiation for the average driver seem to diminish,
customer treatment becomes the key differentiator for
the future. As customer journeys become increasingly
diverse, automotive players must focus on systematically
bringing customer care to the next level.