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Industries - Automotive

 
Automotive Customer Experience Achieving Next Level Customer Service by Managing Customer Experiences Across All Touchpoints.

Today we see the need for automotive OEMs to shift from being product-focused to customer-focused companies. As opportunities for product-wise differentiation for the average driver seem to diminish, customer treatment becomes the key differentiator for the future. As customer journeys become increasingly diverse, automotive players must focus on systematically bringing customer care to the next level.

pdf 2013

   

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Status: 15. Januar 2014