Improving R&D in the auto industry - Auto companies,
which are under increasing pressure to produce vehicles
that are cleaner and more fuel-efficient to produce and
operate, cannot afford this high level of R&D waste. To
meet the competitive and environmental challenges,
managers will need to establish a new innovation
management process that is aligned with global
megatrends, customer preferences, and the need to reduce
processing and development costs. Manufacturers must
continually cull their innovation portfolios to ensure
that they are focusing on the innovations that customers
will value and be willing to pay for. pdf
