What determines the success of a firm competing as part
of an alliance constellation? Is it the strategy and
structure of the constellation? Or the capabilities of
the firm and its partners? Or the actions of rival
constellations? Or perhaps the actions of the firm’s own
partners? The answer is: all of the above. But that is
not a satisfying answer. It leaves us without a
framework for analysis and management. The elements of a
theory to answer this question are emerging. The paper
aims to spark debate on this question. pdf
