Eight ways to leapfrog competitors. Managing rising
commodity prices is becoming a mission-critical agenda
item for global food and beverage CEOs and their
executive teams as unprecedented volatility in
agricultural markets drives prices to historic highs and
the old ways of defending territory no longer work. On
the positive side, for astute companies that are ready
to outdo the competition—and recognize the need for
fresh, outside-the-box initiatives to gain that critical
advantage—the volatility is creating more than a few
commercial opportunities. 2011
