Advertising |
Information
around advertising |
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Advertising
Means Business |
This
booklet is intended as a common-sense guide for businesses
considering an investment in advertising. The information and advice
it contains is practical rather than theoretical and designed to
stimulate ideas, rather than provide all the answers. |
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Best
practice |
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Customer
Loyalty |
Tips
how to build customer loyalty |
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Direct
Marketing |
Basics
of direct marketing, focus on restaurants and pubs |
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Management
Overview: The Way forward |
Aims
to help you grasp what you need to do to understand the markets you
operate in, organize your strategic response, and manage the
implementation of a revised marketing plan |
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Market
Research |
5
cost effective methods to do low-cost market research |
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Marketing
advice |
Information
and tips |
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Marketing
Magic |
An
archive full of articles, advice on e-marketing and more |
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Marketing
Mix Management |
This
article examines the roles of the various components of the
marketing mix and their management. |
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Marketing
Plan Template |
PowerPoint
presentation, step-by-step exercise to set up a marketing plan |
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Marketing
Planning |
Marketing
Planning for "Smaller" Businesses - Need or Nuisance? |
|
Marketing
your Product |
Marketing
concepts and strategies, Market research, Promotion, Marketing plans |
|
Newsletters |
Newsletters
turn buyers into customers, tips for newsletters |
|
Place
a 500+ Word Ad for FREE? |
Work-at-home
expert Liz Folger suggests to write articles about your area of
expertise for websites and e-zines |
|
PR
Tutorial |
This
course is designed to show small business owners how they can
enhance company and product awareness through the readily available
and inexpensive tools of public relations. |
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Promotional
Mix |
How
to establish a promotional mix |
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Sales
& Marketing |
Marketing
section of entrepreneur.com, articles and related tools |
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Sales
Promotion |
Basics
of sales promotion, focus on restaurants and pubs |
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Salesdoctors |
Magazine
that aims to help sales professionals, sales managers and business
owners sell more by doing a better job of identifying and fulfilling
their customers' needs; large archive |
|
Small
Businesses Face Tough CRM Choices |
Despite
time and staff limitations, small and home-based businesses have
more technological choices than ever available to help them offer
competitive customer service online. |
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Tips
and Tricks for Writing Press Releases |
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Tips
for the small budget |
Ideas
for low-cost marketing |
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