themanager.org

Home

Search

Publications

German Portal Bookstore

Newsletter

 About RMP

About themanager

Sitemap


 
Send to a friend
Broken Link?
 
 
 


Operations - Supply Chain Management

 
Consumer Behavior, Supply Chain Management and Customer Satisfaction: An Investigative Study in Small and Medium Enterprises.  It appears that the notions on supply chain management may only be indirectly associated with the issues surrounding consumer behaviors toward maintaining and/or otherwise pushing customer satisfaction. As referenced in many publications, undoubtedly, the role of supply chain management is an important factor in boosting the organizational success. On a separate perspective, consumer behavior is also an essential factor toward organizational viability into years to come.
Qualitatively, preliminary studies have been undertaken concerning the connection between supply chain management and customer satisfaction, as well as the connection between consumer behavior and customer satisfaction, in trying to recognize the clear distinctions of each topic toward ensuring customer satisfaction. This paper attempts to bring out the significance of both issues combined in relation to customer satisfaction. Abstract, pdf-file available for download

   

Back

 

 

 
   
         

If you have questions or comments to our website, do not hesitate to contact us (comments and questions are always welcomed): webmaster2 AT reckliesmp.de 
Copyright 2001 Recklies Management Project GmbH
Status: 07. Januar 2010