An Investigative Study in Small and Medium Enterprises.
It appears that the notions on supply chain management
may only be indirectly associated with the issues
surrounding consumer behaviors toward maintaining and/or
otherwise pushing customer satisfaction. As referenced
in many publications, undoubtedly, the role of supply
chain management is an important factor in boosting the
organizational success. On a separate perspective,
consumer behavior is also an essential factor toward
organizational viability into years to come.
Qualitatively, preliminary studies have been undertaken
concerning the connection between supply chain
management and customer satisfaction, as well as the
connection between consumer behavior and customer
satisfaction, in trying to recognize the clear
distinctions of each topic toward ensuring customer
satisfaction. This paper attempts to bring out the
significance of both issues combined in relation to
customer satisfaction. Abstract, pdf-file available for
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