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Marketing Planning 

 

 
The effect of strategic marketing planning practices on performance: A study of Australian private hospitals. Although many marketing text books and a number of studies claim that strategic marketing planning can help firms improve their organizational performance, little or no study particularly in Australia has examined the effect of strategic marketing planning practices on private hospitals. This paper aims to present the results of a study that addressed whether strategic marketing planning practices is related to private hospitals organizational performance. pdf 2005

 

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Status: 07. Januar 2010