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Marketing - Global Branding

 

 
Branding a Country Brands have the power to influence how we percieve things, and that not only includes products and services, but countries as well. A country's success relies on its image -- its brand. With that said, how exactly do you go about branding a country? Pdf-file April 2003

 

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Copyright 2001 Recklies Management Project GmbH
Status: 18. Januar 2008