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Marketing - Co-Branding

 

 
Strategic Advantage Through Successful Co- Branding Co-branding as an alternative branding proposition is fast making grounds due to various factors. The opening of Indian economy with spate of entries by multinationals makes it evident that the Indian consumer is going to face lot of products with co branding options. This paper looks in to the psychological principles of co-branding strategy and highlights the potential benefits and dangers of co-branding strategy as a brand building alternative in Indian Market. pdf

 

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Copyright 2001 Recklies Management Project GmbH
Status: 05. Januar 2010