themanager.org

Home

 Search

Publications

German Portal

Life-Links

Newsletter

 About RMP

About themanager

Sitemap

 
Send to a friend
Broken Link?
 
 
 


Marketing - Branding

 

 
Battling for the Brand - Branding for Business Schools Interview with Al and Laura Ries. Any organization can go from boom times to bankruptcy on the back of a poorly planned marketing strategy or a lackluster brand. Only by being first in the mind of consumers, according to father-daughter marketing team Al and Laura Ries, can any business—or business school—succeed. pdf

 

Back

 

 

 
   
         

If you have questions or comments to our website, do not hesitate to contact us (comments and questions are always welcomed): webmaster2 AT reckliesmp.de 
Copyright © 2001 Recklies Management Project GmbH
Status: 05. Januar 2010