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Marketing - Branding

 

 
Extending a Brand Once a brand is established and successful, it can be profitable to extend a brand in a new direction. Brands can be extended in a variety of ways, from enhancing a product with additional features and benefits, to varying or re-positioning the product for different market sectors. This article gives an overview on
- What you need to know
- What to do
- What to avoid.
Thus it lists several approaches for brand extension. pdf

 

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Copyright 2001 Recklies Management Project GmbH
Status: 05. Januar 2010