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Marketing - Branding

 

 
Small Business Branding - The Personal Connection Small business marketing shares many features with marketing for larger organisations. However, one area where small businesses can excel is through promotion of their owner or founder. In a single person organisation this is vital but, even in "larger" small businesses, the owner or founder is very much tied to the ideas and operation of the organisation. William Arruba notes that this is one area where personal branding has a crucial role to play.

 

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Status: 05. Januar 2010