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Marketing - Branding


Orchestrating a Successful Brand Identity Creating Harmony Instead of Cacophony. Managing a brand identity is somewhat akin to conducting a symphony orchestra. The audience's expectations of quality and selection must be clearly understood. Gifted musicians, trained to excel as individuals, need to perform as a team, executing their parts flawlessly under the watchful direction of a skilled conductor. While behind the scenes, scores of support personnel — sound technicians, lighting directors, stage managers and others — provide ambient and technical assistance. Artfully crafted and expertly rehearsed, the performance should culminate in thunderous applause—or, in the case of a brand, bullish marketplace enthusiasm. Pdf-file






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Status: 05. Januar 2010