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Marketing - Branding

 

 
More Than Employees: Brand Evangelists Although it is nurtured and managed by your marketing department, your brand is represented by your entire organization. That's why a strong brand requires that everyone in your organization has a complete understanding of, and ability to express, your brand positioning and attributes.

 

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Copyright 2001 Recklies Management Project GmbH
Status: 05. Januar 2010