Simply put, your identity is who you really are — and
your image is how much of that reality people
understand.
How can a company create and maintain a corporate
reputation that effectively addresses the key audiences,
simultaneously supporting the marketing of its products
and services, enhancing the value of company stock and
strengthening the sense of corporate culture among its
employees?
In reality, this is one of the most difficult and
complex business challenges facing management today. And
understanding how an organization can best address the
challenge begins with an understanding of two key terms:
"image" and "identity."
