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Marketing - Branding


Managing Image in a Dynamic Corporate Environment Simply put, your identity is who you really are and your image is how much of that reality people understand.
How can a company create and maintain a corporate reputation that effectively addresses the key audiences, simultaneously supporting the marketing of its products and services, enhancing the value of company stock and strengthening the sense of corporate culture among its employees?
In reality, this is one of the most difficult and complex business challenges facing management today. And understanding how an organization can best address the challenge begins with an understanding of two key terms: "image" and "identity."






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Copyright 2001 Recklies Management Project GmbH
Status: 05. Januar 2010