Creating Better Brand Alignment on the Web. It’s easy
for an organization to put up a few Web sites. It’s
quite another feat, as Eliot Phillips makes clear, to
ensure that they are brandbuilding, coherent,
compelling, up-to-date, and easy to use. He offers a
framework, criteria, and design options for building an
effective multi-site Web presence, and amplifies
critical issues with an in-depth case study. Pdf-file
2003
