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Marketing - Branding

 

 
From Chaos to Constellation Creating Better Brand Alignment on the Web. Itís easy for an organization to put up a few Web sites. Itís quite another feat, as Eliot Phillips makes clear, to ensure that they are brandbuilding, coherent, compelling, up-to-date, and easy to use. He offers a framework, criteria, and design options for building an effective multi-site Web presence, and amplifies critical issues with an in-depth case study. Pdf-file 2003

 

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Status: 05. Januar 2010