themanager.org

Home

Search

Publications

German Portal

Life-Links

Newsletter

 About RMP

About themanager

Sitemap


 
Send to a friend
Broken Link?
 
 
 


Marketing - Branding

 

 
Developing a Trademark Licensing ROI Model Licensing is an area that does not appear to receive the attention it deserves. As Kirk Martensen explains in this article, licensing a brand name is much more than making money on royalties. If handled properly, licensing a brand or trademark can add to the brand's image and make marketing communications more effective. 2004

 

Back

 

 

 
   
         

If you have questions or comments to our website, do not hesitate to contact us (comments and questions are always welcomed): webmaster2 AT reckliesmp.de 
Copyright 2001 Recklies Management Project GmbH
Status: 05. Januar 2010