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Marketing - Branding

 

 
Developing a Trademark Licensing ROI Model Licensing is an area that does not appear to receive the attention it deserves. As Kirk Martensen explains in this article, licensing a brand name is much more than making money on royalties. If handled properly, licensing a brand or trademark can add to the brand's image and make marketing communications more effective. 2004

 

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Status: 05. Januar 2010