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Marketing - Branding

 

 
Corporate Rebranding: Learning from Experience This qualitative study examines seven UK-based organisations which have re-branded in the past five years. The aim was to understand better the complex and infrequent process of re-naming, and to identify key issue areas which those undertaking a re-branding process need to manage. pdf-file 2002

 

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Copyright 2001 Recklies Management Project GmbH
Status: 05. Januar 2010