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Marketing - Branding

 

 
Brands are about relationships, not transactions Too many people today seem to misuse the term "brand" as if a brand an a product name are the same thing. However, this is not the case. Karen Post's article describes the key differences with brands helping to provide an emotional relationship with the consumer and this is what distinguishes a brand from a product name. 

 

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Status: 05. Januar 2010