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Marketing - Branding

 

 
Brand Assimilation - Aligning Employees Around Your Brand Making the brand the central focus of the organization clarifies for any employee what is “on-brand” and what is “off-brand.” In the field or in an executive suite, it then becomes easier to make the right strategic decisions. The whole organization will now have a brand lens in place to make smart and strategic brandbased decisions. pdf-file

 

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Copyright © 2001 Recklies Management Project GmbH
Status: 05. Januar 2010